Who We Are

In 2012, Deb Shalom opened Leila Jewels, a boutique featuring unique jewelry and gifts, in Potomac, Maryland. Tired of seeing the same items in every department store and chain store at the mall, Deb knew there was a market for something different and unusual. Today, Leila Jewels is online, offering a variety of sophisticated pieces, highlighting American designers and a curated collection of jewelry from Canada, Israel, India and around the world.

Leila Jewels’ fan base quickly grew, and social media attracted followers around the country and around the world. As online demand grew, Deb realized that a subscription box service could bring her collection to jewelry lovers everywhere, at a very affordable rate. LeilaBox was born.

Today, Deb is busy overseeing LeilaBox as well as the Leila Jewels website. When she comes up for air, she enjoys spending time with her husband and two grown children.

Who You Are (Just as important)

We think we know our customers pretty well. That’s because they’re our sisters, coworkers and best friends. They’re our fellow running-from-one-thing-to-another-and-I-just-want-to-look-good souls.

You want to spice up your wardrobe without breaking the bank. You appreciate timeless classics and the occasional edgy piece. You’ll pass on shiny baubles or kitty cat charms. You want understated elegance and fabulous pieces that look great on you.

It has to be easy and convenient. And fun – it has to be fun. We’ve got this.